How We Scaled Jericho Beard Care to 7 Figures in 24 Months
Information
A SPECIAL TEAM
MARC LEWIS – Lead Digi Strat
ASH CHAPPLE – Marketing Director
MILTON NZVENGENDE – Google Strat
CORMAC GRAY – Founder
ABOUT JERICHO
Josh, the Director and Founder of Jericho, engaged ArticleValley to boost his Shopify revenue using Meta advertising. The objective was straightforward: enhance Jericho’s new customer acquisition strategy and revenue stream.
A NEVERENDING STORY
THE ORIGIN
In 2020, Facebook ads stood out as the pinnacle of digital advertising for eCommerce businesses. In our initial assessment of the ad account, we identified inefficiencies in spending, structure, and creative messaging. Our primary objective for Jericho’s account was to implement immediate adjustments to achieve quick wins, while being mindful of avoiding drastic changes that could negatively impact existing results.
STRATEGY
Once we successfully transitioned management our focus quickly shifted toward the ‘business’ side of Jericho Australia, looking to improve his Average Order Value by redesigning his product offering to align with the needs and expectations of first-time customers, ensuring a more compelling market fit. From April 2020, to December 2020, we saw a 234% increase in the Web CVR from 3.86% to 7.02% & their Average Order Value from $70 to $93!